Our one-to-one safe space makeup lessons for trans women were the start of Jecca Blac's journey, and followed with voluntary makeup lessons for trans prisoners in a category B prison in Wales. Following this, we have continued our support for the transgender community by collaborating with LGBT+ charities and in February 2020 hosting the first ever 'Trans Festival' - a new annual event for the trans community and allies. With investment from L'Oreal, our first product to launch was the Correct & Conceal Palette which was designed to conceal beard shadow. It went on to win 'Best Concealer of 2020' at the Beauty Bible Awards. We now offer a full range of vegan friendly, cruelty free products catering to all genders, identities, expressions, abilities, ethnicities, shapes and sizes!
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