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Shakeup Cosmetics

Shakeup is a game-changing new concept in men’s beauty, offering everyday men easy-to-use, premium skincare and hybrid-cosmetic products with unique formulas, specifically designed with men’s skin type and concerns in mind.

OUR MISSION: Reject hyper masculinity. Challenge gender stereotypes. Embrace a new era of Men’s Beauty.

GQ describes our products as: "an innovative range that blurs the barriers between effective skincare and colour-corrective cosmetics."

Around the world, an increasing number of young men are leaning towards looking well-groomed and drawing greater self-confidence from looking good. They are no longer limiting themselves to just shaving products and deodorants, these are savvy skincare and beauty experts, many of whom also use makeup products regularly. This fast-growing global trend has created an incredibly exciting men’s beauty market landscape, with a rapidly growing customer base. 

British brands have an unparalleled reputation globally, and as a masstige/semi-premium brand, Shakeup’s UK heritage is deep rooted in our brand’s DNA. All our products are proudly formulated and produced in the UK, and they are also cruelty free and vegan friendly.

Since launch in 2019, Shakeup has gone from strength to strength, despite the pandemic. Besides being the fastest growing men's beauty brand in the UK, securing retail listings with Harvey Nichols and Superdrug, we have also successfully launched in multiple international markets, including China, Germany, South Africa and Australia... Our sales grew 10 fold during 2020.

Our innovative products have received overwhelmingly positive response from customers, social media influencers and industry experts, including many professional celebrity makeup artists who became instant fans of our range. All of this has helped us build up our brand awareness and raise our profile at pace. And we have also been featured and recommended regularly in the press, including GQ, Men’s Health, The Sunday Times and Harper’s Bazaar etc. 

Shakeup was named one of five “pioneering brands” in a 2019 WGSN trend report on male beauty; as well as one of Top 4 "Next British Beauty Brands" by the British Beauty Council.

Shakeup Cosmetics donation rates

Terms and conditions

Figures are calculated on the final order total less VAT and delivery charges. Donation figure shown is the maximum amount donated, actual amount may be lower. Donations will only be allocated for completed online purchases.

Donations may take up to a period of 30 days to validate to ensure that and returns can be taken into account. You may not see your donation pending for up to 7 days.